When you make a breakthrough shaving system you need an influencer kit that rises to the occasion
When Gillette introduces a breakthrough shaving system it is done with an eye to a global audience and on a multitude of platforms/channels. To create as much of an impact as it’s new product line, Gillette’s agency designed this one-of-a-kind luxury influencer kit in collaboration with the studio at Taylor Box Company. Designed in a 2 3-sided hinged lid box style, the exterior is wrapped in a luxurious deep blue iridescent paper, and embellished with an engraved metal tag, silver foil stamping, debossing, multiple lined trays with ribbon pulls to ensure the package opens with a seamless rise.
This one-of-a-kind luxury influencer kit was produced, packed out and shipped to 900 celebrities, editors, media professionals, and other influencers.