Shiseido Ultimate Ritual Set

Known for its high-quality beauty and fragrance products, as well as its cutting-edge innovations, Shiseido always pushes the boundaries of the beauty industry. And with a brand like that, you need packaging that can meet (and exceed) expectations!

What initially appears as a slantcase is actually a gorgeous hinged box, where the golden panel unfolds to reveal the contents of the box. But before you can get to the ritual set, you’re greeted by a panel that overviews the products and what details makes them so special. This turns the process of simply opening the box into an experience itself, almost like unwrapping a gift. Each layer provides more information and creates more excitement for whoever is lucky enough to pick up the set.

As for the packaging itself, it is 100% recyclable – made with metal transfer paper and chipboard, which itself is 90+% post-industrial and post-consumer waste. Packaging can change a customer’s impression in seconds – by providing an experience like this, Shiseido cements their status as a standout in the beauty industry.