200 Series Product Launch Kit For Chrysler

Chrysler, an American automotive classic since 1925, wanted to create an impressive and impactful press kit to announce the launch of their new 200 series sedan.

This product launch kit for the 200 Series was Chrysler’s restyled and re-engineered version of the Sebring, a mid-sized automobile. This base and lid box with an insert, while a simple design structure, is coated with a luxurious paper that has been debossed and printed. Inside is a custom foam insert and tray with ribbon lift.