Marketing Kit Design & Packaging for ZTE

A product launch can obtain greater recognition and memento when it's presented in a way that showcases not only its quality but its overall value.

Great marketing kit design & packaging should excite prospective clients and inspire action. While some marketing kits maximize decoration to engage customers, others such as this take a minimalist approach to package design, focusing the experience entirely on the product.

This Tray in a Sleeve packaging for ZTE was created by the Creative Team at Step Logic and our Design Engineering team to build buzz around the release of a new cell phone. Covered in FiberMark Metal X cover material in Brush Steel, the Tray in a sleeve style box clues us to its technological contents by virtue of its wrapping alone.

The box is decorated with a two-color foil stamping that contrasts against the metallic tone of the cover material.

Within the interior tray, custom die-cut inserts ensure protection and provide a platform to optimize the presentation of the product.