Zero Calories, Zero Impact on the Environment - 100% Wow Factor
When our clients at imarc came to us to create an impactful influencer kit to launch Red Bull's latest product Red Bull Zero, we were excited about the latest packaging challenge. Not only did this package require a design that would capture the attention of the influencers who would receive it - it needed to have 0 impact on the environment as the beverage had on the waistline.
Being paperboard packaging, most people would think that making a recyclable package would be easy! Typically yes, but this box needed more than just the ability to be put into a curbside bin. It needed to be printed and durable enough to hold several items securely during shipping, including two cans of Red Bull, which are weighty and can easily break free and damage the box and the presentation. And if that wasn't enough challenge for our design team, it also was intended to be used as a planter box. Wait, what? Yes - a planter box.
The theme of this project was "Zero Excuses, Zero Waste."
The influencer kits were scheduled for delivery right before the new year. As part of the promotion, it asked recipients to use seed paper to write down the excuses holding them back, then use the package to plant the seeds.
Read more about this project in the October 2021 Box of the Month Spotlight.